Introduction In a modern, high-paced digital environment, companies are always seeking more intelligent ways of communication with the audience. Good old advertising techniques are no longer sufficient as people require genuine relationships with brands. And this is precisely why influencer marketing has emerged as such a massive game-changer. By teaming up with content creators who …
Introduction Influencer marketing is no longer a trend; it is a valuable technique that can help to grow your brand in today’s social-first world. Influencers are able to make a personal, honest connection with their followers that advertisements may not achieve. However, the tricky part is that not all influencer marketing agencies are identical. There …
What Should You Look for in an Influencer Marketing Agency Read More »
Introduction The world of influencer marketing has created a strong buzz in modern marketing, allowing brands to reach new heights! However, the big debate that lies ahead of every brand is: who drives better results, micro influencer or macro influencer, and which one is right for me!! Depending on whether you want a micro or …
Influencer Marketing campaigns: Micro vs Macro Influencers Read More »
Introduction In case you have been browsing the Instagram, YouTube, or even LinkedIn feeds recently, you might have come across creators who have partnered with brands more often than before. And this is not a fad, but an entire new channel that companies are utilizing to reach their audience. It’s time for you to enter …
What is Influencer Marketing & Why Does it Matter? Read More »
Think about the last time you saw a new product. Was it during a TV commercial or while scrolling through Instagram, watching your favorite creator rave about it? Chances are, it was during your scrolling hours. And that’s no coincidence. Traditional advertising like TV spots, glossy billboards, magazine pages used to be the main way …
Why Influencer Marketing Works Better Than Traditional Ads Today Read More »
When you hear the word marketing what runs through your mind? Definitely not the ads on television or radios. When we come across the term marketing our minds instantly think of social media. Influencing marketing platforms like Instagram, Facebook and Youtube have taken over the world of marketing and have replaced the traditional forms of …